I’m skilled in developing and leading marketing campaigns that drive business results. My organizational skills mixed with my team-oriented personality help me excel in this role.
I love collaborating with teams in different regions with the single focus to achieve business goals.
20+
Integrated marketing campaigns
20K
Visits to campaign landing pages
70K
Visits to campaign-specific content
3K
Conversions
Career Highlights
Leadership & collaboration
- Built and launched vertical-focused demand generation campaigns across global marketing teams.
- Created and launched over 15 marketing campaigns to generate new business, increase brand awareness, and support partner and sales teams, resulting in over $500K in bookings.
- Standardized reporting and KPI tracking to optimize campaigns and measure performance across teams.
- Managed vendor relationships and cross-functional collaboration to maximize ROI and ensure alignment.
- Collaborated on email campaigns—including promotions, newsletters, and webinar invites—achieving 1M+ opens.
Marketing operations
- Trained and mentored marketing staff, enhancing team capabilities and operational effectiveness.
- Developed and optimized marketing processes for lead generation, nurturing, and campaign execution, improving team efficiency and performance.
- Built GrabCAD’s Software BU’s campaign reporting and analytics dashboard using Google Analytics, SFDC and Marketo.
- Reported on campaign activities, including channel analysis, sales goals, email performance, website traffic and social engagement.
Content strategy & production
- Led content marketing initiatives driving 10K landing page visits, 100K article views, and 300 conversions.
- Managed webinars from planning to execution, delivering 8,000 registrations and 300 qualified sales appointments.
- Skilled in creating traditional web content, including Blog posts, white papers, solution/buyers guides, case studies, articles, product pages, SEO pages.
- Experienced in developing video scripts, webinars, tutorials.
