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Campaign Management | Sylvia Daly
Sylvia Daly
Campaign Management

Campaign Management

I’m skilled in developing and leading marketing campaigns that drive business results. My organizational skills mixed with my team-oriented personality help me excel in this role.

I love collaborating with teams in different regions with the single focus to achieve business goals.

Career Highlights

  • Built and launched vertical-focused demand generation campaigns across global marketing teams.
  • Created and launched fifteen marketing campaigns to generate new business, increase brand awareness, and support partner and sales teams, resulting in over $500K in bookings.
  • Built the Software BU’s campaign reporting and analytics dashboard using Google Analytics, SFDC and Marketo.
  • Reported on campaign activities, including channel analysis, sales goals, email performance, website traffic and social engagement.