I’m extremely passionate about creating content no matter the type, including webinars, whitepapers, case studies, sales enablement, video scripts, articles or blog posts.
I have done it all.
One of the aspects I enjoy most about content marketing is seeing how my content helps readers. My previous positions have allowed me to create content to educate buyers, help entrepreneurs and teach young professionals. It’s exciting to see a piece of content go viral and intriguing to understand why another piece may not.
102%
Growth in blog traffic through strategic content (GrabCAD)
98%
Increase in organic traffic from content strategy (Grasshopper)
36%
Boost in total social media engagement
35%
Improvement in keyword rankings from page optimization
Leadership & collaboration
- Managed stakeholder relationships to align content initiatives with broader marketing and business goals.
- Recruited and coordinated well-known industry professionals to develop thought leadership content, including videos and webinars.
Content strategy & development
- Developed and implemented scalable processes and guidelines to streamline content creation and delivery across multiple formats and platforms.
- Created the content strategy for GrabCAD’s blog, leading to a 102% increase in organic traffic.
- Built the content strategy for Grasshopper.com’s Resources section, resulting in a 98% increase in organic traffic.
- Partnered with internal teams to ensure content accurately reflected services, messaging, and key value propositions.
Content distribution
- Led multichannel content distribution efforts, boosting visibility and engagement across platforms.
- Implemented marketing and promotion tactics that drove a 36% increase in total social media engagement.
SEO & performance optimization
I have extensive experience developing and executing comprehensive SEO strategies, including keyword research, competitive analysis, and site auditing. I take a data-driven approach to content creation—ensuring every piece is optimized for search visibility, user intent, and overall site performance.
I’m especially drawn to well-crafted websites with thoughtful structure, clear navigation, and user-focused design, and I strive to apply those same best practices to every project I lead.
Career highlights
- Led SEO-driven publishing workflows and on-page optimization efforts to improve organic visibility and site performance.
- Partnered with web, product, and design teams to enhance marketing pages—boosting keyword rankings by 35%.
- Optimized the GrabCAD Community tutorials through SEO and content analysis, increasing organic traffic by 31%.
- Conducted comprehensive keyword research, competitive analysis, and technical audits to guide editorial calendars and long-term SEO roadmaps.
- Performed a mobile audit that improved page speed and user engagement.
- Executed link-building campaigns that generated 1,450 high-quality backlinks.
- Monitored and analyzed SEO and content performance metrics to inform strategy and maximize results.